Not on your shelf yet.

Joy Boy is a new candy and toy brand from Echo Group LLC. We're not taking orders yet. Get on the buyer list and you'll hear the day we are.

What's coming

Gummy candy first. Toys after.

Bright packaging, built to be seen from across a store and picked up without thinking about it. Sold to retailers by the case.

Gummy candy in jars

The first line. Jarred, lidded, and cased for shelf or counter. Flavours and case specs are still being finalised.

Toys

The second category under the Joy Boy mark. In development behind the candy — nothing to show yet.

Built for impulse

Designed for the checkout, the endcap, and the party aisle. Loud on a shelf, small in a basket.

Where we actually are

Everything we can tell a buyer today.

Nothing is shipping and no store is stocked. Here's the real state of it, so you can judge whether it's worth a slot on your list.

Brand, logo, and packaging designDone
Trademark filed with the USPTOFiled
First gummy line — recipe and labellingIn development
Case pack, unit cost, and MOQBeing set
Samples for buyersNot yet
Orders and shippingNot yet

Behind the brand

Joy Boy is a trademark of Echo Group LLC, a California limited liability company based in Dinuba. Echo Group sources candy, confectionery, and toys from factories and wholesalers, and develops its own brands rather than reselling someone else's label.

If you want to check who you'd be buying from before you commit a shelf, start at echogroup.llc.

BrandJoy Boy™

Owned byEcho Group LLC

Based inDinuba, California

CategoriesCandy, confectionery, toys

SoldWholesale, by the case

StatusPre-launch

Be on the list before the first case ships.

Buyers on the list get told first — samples, case specs, and pricing, as soon as any of it exists.